I was the MYT Programme Lead for The Health Campaign Effectiveness Coalition‘s 1st annual meeting. The event convened nearly 100 major actors in the public health space, representing a wide range of countries and global health organizations. The two-day event featured plenaries, panels, and breakout working groups which used interactive Miro boards.
The use of break-outs and interactive whiteboards were really effecive in meeting their aims to “Refocus the lense: Identifying action together”. Through sharing knowledge, research, tools and best practices required to achieve Malaria, NTD, polio, vaccine-preventable diseases, and Vitamin A targets in the COVID-19 era, the attendees were able to draw on perspectives of those who influence health campaign planning, implementation, and evaluation. Participants learning outcomes were to:
- reimagine campaign effectiveness in the COVID-19 era
- identify best practices that influence positive systematic change and evidence gaps
- contribute to a Coalition-wide Call to Action
Attendees included representatives of coordinating bodies, funding organizations, national governments and implementing organizations, in addition to campaign managers, subject-matter experts, researchers, and analysts.
It was great to be part of this event and see the enthusiasm and output that came from the break-out sessions – the key findings and actions were shared consistently throughout with a really positive atmosphere of engagement and focus in the closing session. It was a pleasure to work with The Taskforce for Global Health team to deliver this event.
